Cameras in Schools Essay - 2126 Words

Cameras in Schools Surveillance in schools has become more popular, not only for safety reasons, but also to monitor the classrooms and teachers. In recent years, violent episodes in schools in Arkansas, Colorado, California, Kentucky, Mississippi and other states have led educators and legislators to make safe schools a priority. The only problem with making the schools safer is how to make them safer without people feeling violated. Some programs to decrease the violence and inappropriate behavior rates are character education and peer meditation; however, this is not enough. Educators and legislators feel that with the issue of surveillance, the decrease will be more dramatic. Safety is not the only use for surveillance. Two of the†¦show more content†¦There are literally thousands of webcams across the world observing various topics and surroundings. Besides being a recording device webcams are used as a communication device. Two people who have webcams set it up to communicate with some one else from anywhere in the world. This communication allows a person to not only hear the person they are talking to but, see a live image of them as well. More recently, webcams have been used in schools and are used for communicating, teaching and for surveillance. This new technology has made a positive and negative affect in today’s school systems. Webcams are positive to education for their usage in communication, teaching purposes and for surveillance. Students throughout the world can talk to any student in any other school around the world through set up videoconferences. Webcam communication gives students the opportunity to learn first hand by being informed by a student of a particular race or living in a particular part of the world. Webcams are also used in other ways for teachers to educate their students. With the thousands of webcams over the world like the BBC webcams that provide an A-Z listing of various topics give students the opportunity to bring far away places and real time events to life. It opens up an opportunity for students to be open to new things and creating imagination. Teachers themselves can host webcams. Teachers set up webcams around the school to observe things that willShow MoreRelatedThe Effects Of Cameras On School Schools1304 Words   |  6 PagesAs an increase in horrific school ma ss-shootings throughout the United States within the past two decades have led to a scare in multiple schools nationwide. Such notable shootings that have taken place at schools like Columbine High School in 1999 and Sandy Hook Elementary in 2012. As a result, safety has risen in school, especially in a district located in Biloxi, Mississippi, where they implemented cameras into every classroom to monitor the action of everyone on school grounds. Everything a studentRead MoreSecurity Cameras Should Not Be Placed Public Schools1559 Words   |  7 Pageswith your friends down a school hallway to find out that you’re being watched. Feeling like you are tied down or feeling like you have your privacy rights violated, causing you to become very self- conscious and uncomfortable. Security cameras should not be placed in schools where students are learning, playing, laughing with their classmates. Children at a young age shouldn’t need to compromise their privacy rights beca use authorities want to place security cameras in schools to watch over childrenRead MoreEssay about Should Public Schools Install Video Surveillance Cameras?1873 Words   |  8 PagesSmile, youre on Candid Camera. This was the catch phrase for the television show Candid Camera. The show filmed unsuspecting people in embarrassing and hilarious positions while their reactions are recorded on a hidden camera. Surveillance cameras are video cameras or close circuit TV (CCTV), which is used for the purpose of observing an area. There are several major concerns on school campuses. The two main concerns on school campuses are safety and security. With school violence on a steadyRead MoreBooks, Pencils, And Security Cameras. Walking And Laughing1613 Words   |  7 PagesBooks, Pencils, and Security Cameras Walking and laughing with your friends down a school hallway to find out that you’re being watched. Feeling like you are tied down or feeling like you have your privacy rights violated, causing you to become very self conscious and uncomfortable. Security cameras should not be placed in schools where students are learning, playing, laughing with their fellow classmates. Children at a young age shouldn’t need to compromise their privacy rights because authoritiesRead MoreWhy Safety Is The Most Important Aspect Of School1399 Words   |  6 Pagesabout school, what is the first thing that pops into peoples minds? Academics? School appearances? The answer is safety. Safety is the most important aspect of school because if students do not feel safe, they will not learn. Safety is â€Å"the state of being safe; freedom from the occurrence or risk of injury, danger, or loss† (Dictionary.com). This research paper will talk about why safety is the school’s number one, what teachers and schools are doing to ensure students feel safe in school and theRead MorePros and Cons of Installing Closed-Circuit Television Cameras in Classrooms to Prevent Misbehavior1512 Words   |  7 PagesInstallation of surveillance camera systems as a way to deter crimes or criminal acts has gained traction in recent years. In some countries, surveillance camera systems – also known as closed circuit television (CCTV) cameras – have also installed in educational institutions as a security measure to address fears for the safety of the students (Hope, 2004; Corpuz, 2011). The trend, however, did not stop. From halls and corridors, some education institutions have started to install cameras inside the classroomsRead MoreSchool Uniforms1143 Words   |  5 PagesSchool uniforms make things more complicated Firstly, school is the place where all of us step in at a very tender age. In one word, life begins at school. It’s not just education but school gives us the platform to nurture our faith, emotions in such an early stage of life. The importance of making friends, working as a team- we learn all these in school. And wearing the same dress definitely brings a sense of unity among students. In every school there are students from different backgrounds butRead MoreSchool Campuses And Its Effects On The United States934 Words   |  4 PagesViolence in schools has spread widely throughout the world, leading to many problems among families and students. On April 20, 1999, Columbine High School was the most famous and deadly act of violence in the United States due to a lack of security. The massacre happened where Eric Harris and Dylan Klebold killed 12 students, one teacher, and injuring 21 other students before turning the guns on themselves. As a safe environment such as school, it is very important to make sure students feel comfortableRead MoreSchool Security Issues And Outcomes1055 Words   |  5 Pages School Security Issues and Outcomes Brenda Colon-Santos ¬Ã‚ ¬ University of Central Florida â€Æ' Abstract This paper explores security issues among every school in the nation. Although, several schools have taken steps to make their school safer. Some fear that it is not enough, while others feel they have done too much. Most schools have enforced stricter polices such as dress codes. While others have encouraged teachers to carry handguns in schools. There has been a lot of national debateRead MoreSurveillance Camera1467 Words   |  6 PagesSurveillance cameras in banks, offices, shops and streets have been very successful in reducing crime in the workplace and in public, but they are also a tool for their users to spy on peoples private business. Surveillance is a close observation of a person or a group, especially one under suspicion for the purpose of influencing, directing, managing, or protecting. It creates both positive and negative effects. It is very useful for governments and law enforcements to maintain social control

Legalize Marijuana Essay - 1333 Words

Cannabis sativa or Marijuana as is commonly known worldwide is a hard drug with adverse side effects to the users. With this reason it is an illegal drug in a majority of parts in the world. However according to research statistics, with this illegality there is still a high rise of both users as well as those initiated into the practice annually with the United Nations placing it first among the illicit substances widely used in the world (UNODC 198). Having worked previously in a number of facilities for juvenile delinquency and correction in California I observed and participated in the numerous ways, methods and tactics employed by the government to reduce the use of cannabis sativa with little success. Instead, the number of crimes†¦show more content†¦It is also widely used for medicinal purposes as prevention for nausea and vomiting and hunger stimulation in patients undergoing chemotherapy and those suffering from AIDs among others. Its long term effects on the othe r hand include a change in brain operation and disruptions in fertility. Numerous articles have thus been written with the debate whether the use of marijuana should be made legal or not. Most laws have therefore been put in place to prevent the planting, possession and transfer of Marijuana in relation to these and more effects of the drug. However, laws in some countries have been reviewed with regards to the possession of low amounts of Marijuana. Although this is a great step, it still does not provide a full solution in reducing excess consumption of the drug. This is because most young people who indulge in excessive use of the drug do so as an experiment to get the good feeling of being on the other side of the law. To prevent this, it would be appropriate to legalize the use of the drug without restrictions. This would result in the moderate use if not the total abandonment of the drug when not necessary. There are numbers of instances when the drug use is fully permitted and protected by the law such as in its use for medicinal purposes in the treatment of severe chronic pain. This group of people is allowed to grow their own cannabis, employ someone else to do it for them or form groups where theyShow MoreRelatedRunning Head : Legalize Marijuana1528 Words   |  7 PagesRunning Head: Legalize Marijuana Pro-Legalization of Marijuana in California Mirna Abujudeh CSUSB Mary Dolan PSYCH 105 T/R Intaking Marijuana for Medical Purposes Should be Legal for the Sick and Ill in California Marijuana has been achieving euphoria for humans since ancient times; the use spread from China to India and then to North Africa and Europe as early as A.D. 500. Cannabis is said to contain over 400 different chemicals, the main ingredient that impinge the mind is THC. TheRead MoreWhy is it Beneficial to Legalize Marijuana1346 Words   |  6 PagesLegalize Marijuana Marijuana is a drug that is spreading all around the world and is now proven to be the most beneficial drug out there. More than 25 million Americans annually use it each year. If the country legalized it then everyone would have more jobs available to go around such as harvesters, dispensary clerks, distributors, or croppers. Thus, the unemployment rate is lowered and America could make more money if they taxed it (Jack). Not only could they tax it but alsoRead More It Is Time To Legalize Marijuana Essay2824 Words   |  12 Pagesa change in the attitude toward marijuana and whether or not it should be legalized. During the time of illegalization of marijuana, the drug had a vastly negative feeling associated with it, which many people now believe to be inaccurate and unfair. Now that people are more informed, more connected and more vocal, the United States government should allow and even encourage more research of the dangers and addictive nature of the drug which will assuredly legalize medical use and possibly recreationalRead MoreShould The State Of Texas Legalize Marijuana?1812 Words   |  8 PagesShould The State Of Texas Legalize Marijuana? Legalizing marijuana has been a topic of debate for centuries. In fact, the sale of marijuana has been regulated since the 16th century. Although the U.S. changed their policy on marijuana since that time, legalization is still a topic amongst lawmakers within America. Many want to legalize medicinal marijuana because it is an effective treatment for illnesses, while others oppose the legalization of recreational marijuana because it is a drug thatRead MoreEssay on Why we should not legalize marijuana?1976 Words   |  8 Pages Marijuana has been used as an agent for achieving euphoria since ancient times (Narconon International, p. 1, para. 1). It was used in early Chinese culture as a medical component since as early as 2737 B.C (Narconon International, p. 1, para. 1). Its use began to spread across the pacific culture and finally ended up in Europe around 500 A.D. (Narconon International, p. 1). It was believed in this early culture to have medical effects that helped with rheum atism, gout, malaria, and even absentRead More Legalize It: The Necessity For Marijuana Law Reform Essay1335 Words   |  6 Pages Legalize It: The Necessity For Marijuana Law Reform When I think about social issues that should be discussed more often than they are, I think about the topic of legalization of marijuana. As a person that has consumed marijuana both in legal settings, and illegal settings, I can say that the title â€Å"illegal drug† should not apply to cannabis. The reason that I believe this is because I do not feel that marijuana is a threat to my personal safety, nor is it a threat to the safetyRead MoreLegalize Marijuana1495 Words   |  6 PagesI believe that the time has come to end the prohibition of marijuana in the United States of America. If marijuana were a legal substance and taxed like alcohol and tobacco, billions of dollars in revenue would be generated that could be put towards paying down our national debt. Further stimulation of our economy would result from the thousands of jobs that would be created in order to grow, manufacture, process, market and distribute the product. Overcrowding in our prisons wo uld be reducedRead MoreEssay about Should We Legalize Marijuana in Canada?1081 Words   |  5 PagesTo Legalize or to Not Legalize: The Debate Behind Marijuana in Canada The legalization of marijuana is an issue that consistently discussed and debated, not only in North America, but throughout the entire world. Despite being illegal in every country, marijuana remains the most widely used illicit drug in the world. The popularity of this drug is the cause for the continuous legalization debate, resulting in various legislations pertaining to the consumption of the substance. Every country hasRead MoreShould the United States Legalize Marijuana? Essay1339 Words   |  6 Pagesto society; however, they are rather misinformed about marijuana’s abilities. While marijuana has a small amount of negligible effects to its users, the herbal drug more importantly has remarkable health benefits, and legalizing one of the oldest and most commonly known drugs would redirect America’s future with the advantages outweighing the disadvantages. Before Americans can make accusations that marijuana can only be used for the sole purpose of euphoric pleasure, they should first becomeRead MoreLegalize Marijuana808 Words   |  4 PagesIf Marijuana Were To Be Legal Drugs are a major influential force in our country today. The problem has gotten so out of hand that many options are being considered to control it or even solve it. Ending the drug war seems to be a bit impossible. The war on drugs seems to be accomplishing a lot but this is not true. Different options need to be considered. Legalization is an option that hasnt gotten a chance but should be given one. Although many people feel that legalizing marijuana would increase

Gender Inequalities Yesterday and Today Essay - 1674 Words

There is this question which has been plaguing me for quite some time now. The front pages of all newspapers around a year back ran the story of a woman who had been picked up from a Chicago night club by a group of young men, and brutally raped and beaten up, before she was cast off in a darkened alley somewhere. No matter where I went, this was the only piece of news which interested people enough to keep on talking about it, with of course their own views, deductions, and analyses. Good enough, as majority of the people were all for the criminals getting severe penalty for the monstrous atrocity they had inflicted on a 37-year old woman, a mother of two. A woman, subjected to severe physical torture and mental trauma, deserved the†¦show more content†¦Ironical! Gender bias goes back a long way. It is a legacy that has been passed down from one generation of males to the next. It is not possible, without any kind of controversy or contradictions, to single out its root cause or origin. It might go back to the days of Adam and Eve, when Eve was repeatedly warned by Adam to stay away from the Forbidden Fruit of Knowledge of Good and Evil. I mean, what right did Adam have to dictate Eve on what she should and should not do? Unless of course he felt protective of her, considering that she is deemed to have been born out of his rib. And the feeling of protectiveness always develops for someone deemed weaker, needing protection. Or it might go back to the Stone Age, when men, physically stronger, went out with their arms and weapons to hunt for food while the womenfolk stayed behind in the caves to look after the off-springs and the livestock. The role and status of women in the ancient world varied from place to place. Whether it was as an equal partner and loved one, like in Egypt and many Celtic societies, or as a slave in everything but name, like in Athens and, to a lesser extent, in Rome, the role of women was dependent on the culture of the place. Women in Egypt throughout that country’s history have always been treated better than women in Greece and Rome. In Egypt marriage was not simply a man’s civic duty, it was a about love, it isShow MoreRelatedMinority Discrimination : The Work Force1685 Words   |  7 PagesElmelech and Hsien (2004) â€Å" revealed that within the confines of gender lines, men are at risk of being immigrated more so than women, and because of this fact it has played a major role in expanding the low level gender specific poverty gap of the varying Hispanic community†. And thus, in studying these minority groups it has been well documented that having the status of an im migrant has definitely played a significant role in providing a gender poverty gap with decreasing results and making note of theRead More Mary Wollstoncrafts, The Vindication of the Rights of Women1166 Words   |  5 Pagesvery basic rights, and is also a very enlightening look at how short a distance we really have come, as a society, in relationship to our perceptions of women. Wollstoncraft presents herself as an incredibly enlightened individual who looks at her gender as a subject which should be seen as reasonable creatures, rather than brutes or heroines. She begins her book with words which clearly illustrate her concerns: After considering the historic page, and viewing the living world with anxious solicitudeRead MoreWomen As The Weaker Sex And How Does This Affect Mrs. Wright?1268 Words   |  6 Pagesand how does this affect Mrs.Wright? Thesis: In the dramatic play, ‘Trifles’, Glasbell uses irony and symbolism to show inequality in a marriage and ever growing fragile mental state which played out to be their downfall. Trifles While demeaning women and belittling their concerns are seen by most as sexist today not very many decades ago people accepted sexism and inequality as common and normal way of living. Since the male-dominated society considered women’s tasks less important and meaningfulRead MoreMy Role Model Of My Mother1322 Words   |  6 Pagesmake up a sizeable portion of who I am. This is why I decided to interview them. A collective theme I found within the three interviews was that of unequally within the workforce as a woman. My grandma, Eileen was the first to discover that her gender brought many drawbacks while trying to find work and while employed. She said her options had been incredibly limited because it was looked down upon for a woman to even look for a job outside the household, one that wasnt the caretaker. Eileen alsoRead MoreFemale Genital Mutilation : A Violation Of Human Rights1469 Words   |  6 Pagestype IV encompasses all the other procedures to the female genitalia, such as pricking, stretching, scraping, piercing, or cutting. Human rights activists argue that female genital mutilation is a violation of human rights deeply rooted in gender inequality and discrimination. On the other hand, others argue that the practice is supported by fundamental cultural traditions that should not be banned. In this paper, I will be focusing on the practice of female genital mutilation, its harmful effectsRead MoreThe Civil Rights Activist Malcolm X1631 Words   |  7 Pagesprepare for it today† said Malcolm X (â€Å"1960’s). To fully understand what Malcolm X was trying to say, one would have to understand what â€Å"future† really means. Future: the time or a period of time following the moment of speaking or writing; time regarded as still to come (Merriam). An interpretation of this is that one should prepare for the future, so that when the future becomes the present, a person knows she or he did everything thing he could have to make today better than yesterday. The futureRead MoreThe World Pro gress Without The Progression Of Women s Rights Essay1051 Words   |  5 Pagescitizens. The problem of gender inequality has been prevalent for centuries. The movement for equal opportunity has gained traction in different eras but is still far from complete. Today, we are faced with an America that has made a choice. It has made a choice for division, for stagnancy and for retrogression. Women have been subtly told that their value does not rest in politics, nor in business, but after the results of the 2016 election cycle that subtly is gone. Today, America is different fromRead MoreCritical Analysis of Business Process Change1604 Words   |  7 Pagesthat is already male lead and driven, giving me as a woman a fighting chance to work my way in. A formal process change is necessary in many industries today. With how quickly the industries change and advance, their ways many not work tomorrow even though they work today. Harmon (2007) says what worked yesterday may not work today or tomorrow. It is also stated that much of the corporate interest in business process change can be dated from the business process engineering (BPR) movement;Read MoreThe Theme Of Anti-Feminism In Alices Adventures In Wonderland1558 Words   |  7 Pages In today s society, sexism is evident in various parts of our everyday lives. Despite this, women are constantly breaking barriers and stereotypes that stem from what society deems to be feminine qualities. In the past, women have constantly proven their capabilities and that they are just as good as men. Yet, men continue to try to dominate and have control over women. Lewis Carroll proves this fact through a young and innocent heroine’s journey with the reoccurring themes of ant i-feminismRead MoreGene Review : Gene Editing1665 Words   |  7 Pagesperfected it will be the next biggest invention. With every new invention there is an issue. One of the big issues with CRISPR-Cas9 is designer babies. Many people think that once CRISPR-Cas9 becomes mainstream that it will led to families picking the gender, appearance, intelligence, and personality. Designer Babies will led to issue in society. The IFV is extremely expensive and only the rich will be able to afford it. The richer families will be able to â€Å"pick† who their child is, or who they want

The Victims Of Teen Dating Violence And Substance Abuse

Consequences of this type of victimization are of increasing public health concern. Several studies identified a significant correlation among victims of teen dating violence and substance abuse. Those committing the act were more likely to be under the influence of drugs and alcohol, and victims show increasing signs of substance addiction to cope (Temple et al., 2013). Victims of teen dating violence can have increased problems associated with mental health, sexual risk behaviors, sexually transmitted diseases, teen pregnancy, weight issues, and suicidal ideology (Maas, 2010). As a result of these health problems students may become dropouts and achieve low academic score. The cost of intimate partner violence against women was estimated to cost almost six billion dollars in 1995 alone. By 2003 the cost was estimate to have exceed $8.3million to include assault, rape, death, and stalking. Victims of severe violence have lost a total of 8 million days of work (CDC, 2015). So how can one correct and/or prevent the occurrence of intimate domestic violence among this impressionable population? Prevention should begin no later than middle school age. Stopping the problematic behavior before it starts its key. However, the world isn’t perfect therefore student may participate in programs to help control anger management and build social skills. Many school promote healthy dating habits and relationships within the teen population. This is done via programs such Dating matters,Show MoreRelatedThe Negative Effects of Teenage Dating1512 Words   |  7 PagesThe Negative Effects of Teenage Dating Sean D. Foster Bellevue University The biggest threat about teenage dating is their inability to maintain a relationship. Teenagers mostly, do not understand the necessity of sustaining a relationship over a period of time. Therefore, frequent break ups and arguments lead to attempts of suicide, teenage pregnancy, STD’s, teen violence, and substance abuse. This happens due to lack of experience and a broader understanding of what relationships are (DasguptaRead MoreTeen Dating Violence : Teenage Dating1655 Words   |  7 Pages Teen Dating Violence Dawn Brown, Verronica Flowers, Michelle Marcak, Lisa Sprouse Dr. Brinda Mckinney, Instructor Arkansas State University NRS 3333 Women s Health August 12, 2016 â€Æ' Teen Dating Violence In 2013, the National Youth Risk Behavior Survey reported that 21% of female and 10% of male high school students experienced some form of physical and/or sexual dating violence. It was also reported that youth who are victims of dating violence in high school are at greater risk of victimizationRead MoreThe Effects Of Domestic Violence On Teens1386 Words   |  6 Pagesdomestic violence within a relationship before they turn 25. Out of these people, only 1 out of every 3 will tell someone about it (PDVG). Dating violence among teenagers has risen alarmingly in the past few years, and unfortunately many people in this age group do not have the maturity or common sense to recognize warning signs of an unhealthy relationship. Due to this, many teenagers become trapped in toxic relationships and it can damage them mentally and physically. Domestic violence amongst teensRead MoreEssay about date violence1678 Words   |  7 Pages Date Violence nbsp;nbsp;nbsp;nbsp;nbsp;Sigmund Freud, an early Austrian psychologist, is famous for his fundamental contributions to research in psychology. The greatest contribution of Sigmund Freud is considered to be the so called psychoanalysis. This method of research was based on case studies through recording and study of the mental problems of his patients. After having thoroughly studied hundreds of such cases, Sigmund Freud arrived to a conclusion, that many of the psychological problemsRead MoreTeens and Domestic Violence1336 Words   |  5 PagesIn today’s society, teens are becoming more and more involved in domestic violence. No one would have thought that we would have a problem with domestic violence in our generation, that we left that back in the ancient times. We have overlooked domestic violence, we thought that it wasn’t an important matter but now in the past decade it has increased rapidly. In this paper, I will discuss whether or not teens are being physicall y and emotionally hurt in relationships are because when they were youngerRead MoreThe Effects Of Teenage Dating Violence And Abusive Relationships Among Adolescents1575 Words   |  7 PagesTeen-dating violence happens to be one of the most common forms of violence, and it can be influenced from families, peers, or internal issues. Usually, domestic violence takes place in relationships of people between the ages of sixteen to twenty-four. According to a survey conducted by the Center for Disease Control, about four million women are abused each year by their partners and forty percent of teens ages fourteen to seventeen report that they know someone their age who is being abused byRead MoreViolence Is Preventable And Extremely Imperative For Us Essay987 Words   |  4 PagesViolence is preventable and extremely imperative for us to detect the early signs of it. We need to take all prevention strategies for an account. For example, primary, secondary, and tertiary preventions are an appropriate approach for this matter. Dating violence is the topic that is going to be discussed in this reading. I decided to write about this topic because many people are in the dark when it comes to dating violence, and the substantial effects of it. Allow me the opportunity to expandRead MoreBilly Joel Is Now Dating Soap Actress Alex Donnelley Essay1341 Words   |  6 PagesAfter recently separating from his wife Katie Lee, Billy Joel is now dating soap actress Alex Donnelley. According to New York Post, Alex Donnelley and Billy Joel met through friends backstage at his recent Washington DC concert. An insider reports that the two hit it off immediately. Billy Joel Now Dating Alex Donnelley: Life and Career Singer-songwriter Billy Joel, 60, has consistently produced Top 10 hits in the 1970s, 1980s, and 1990s. He is a five-time Grammy Award winner and member of theRead MoreTeenage Dating Violence And Prevention2041 Words   |  9 Pageshigh school students across the cou ntry experience physical violence at the hands of a dating partner each year† (Duret). Teenage dating violence is on the rise. Due to recent advances in technology, abuse issues are more prevalent; technology allows room for students to lash out over text messaging and through social media. However, teen violence can be prevented. The government has established laws and campaigns to educate and protect victims. Teenagers go through many changes during their adolescentRead MoreThe Link Between Child Abuse And Adult Physical And Mental Health Essay1532 Words   |  7 Pagesfrom research conducted on the links between child abuse and adult physical and mental health. The articles vary in their themes and ideas of child abuse in relations to trauma exposure, posttraumatic stress, juvenile offenses, and teen dating violence. Other articles suggest adult criminal behaviors, incarceration and parenting styles of those who were abused as children. This paper examines the relationship within one another of how child abuse affects those children in later years and stages of

Lack of effective communication Free Essays

When a mountaineer goes up for the mountain’s peak, when a pilot soar high in the sky with his plane and when a treasure hunter goes for the hidden treasure with his map, there are two things they all need to have- a compass and a watch. They are but small, simple gadgets yet their importance cannot be denied. Like a compass, communication gives direction to the players in the organization. We will write a custom essay sample on Lack of effective communication or any similar topic only for you Order Now As a watch, communication defines the perfect timing of every course of action. Having the best players in a team, the best facilities and enough resources cannot give an organization the assurance of its success. This is simply because, as Keith Denton said, 1â€Å"More often, what is required is the simplest need of all-communication.† What brings all the elements of an organization or a team together is communication. Consider a basketball team who is behind by two points in the last few seconds of the game. If the team has a time-out to utilize, shall the coach call for a time-out or just leave the chance to the players? If not, who will be responsible? It could not be just anyone. Effective communication plays an urgent and essential role in this situation. First, in identifying what the problem is. Communicating factual and accurate information on the nature of the problem is the first step in solving a problem. In the business set-up, the earlier the problem is identified, the more time is provided to the team or the organization to solve it. Consider a manufacturing company which is experiencing a significant decline in its production rate for the past three months. Shift production supervisor A accounts the problem to the old machines they are using. Supervisor B blames it to the shift on the standards of the Quality Control department. Supervisor C thinks the problem is due to the newly imported raw materials from a new supplier. Suppose the production head asked only supervisor A and then agreed to address the problem immediately to the management. So the management decided to buy new production machines in order to cope up with its production. Supervisors B and C did not coordinate their evaluations on the problem because they were not asked. After few months, production increased only by few percentage. Re-evaluation revealed that the problem is due to the newly imported raw materials and not on the old machines. This is just one of the many tragic results of lack of effective communication. If only the production head was able to ask the other supervisors, or the supervisors coordinated their evaluations to the production head, even if they were not asked, then their evaluations could have been considered in the management’s decision in solving the problem. The cost of the new production machines could have been saved and the raw materials supplier could have been immediately reprimanded and replaced. Sad to say, time and effort lost in this situation can no more be saved; they are permanently lost. Communication is a basic requirement in all aspects of the organization. 2â€Å"The absence of good planning and sound communications also causes projects to fail.† (G. Silver) In fact, communication is a vital tool in the planning stage of a project. In identifying the what, where, when, why, who and how of a plan, information has to flow through communication lines in order to be utilized by planners and decision makers. In delegation, controlling and directing functions of the management, communication is a basic tool. This is the reason why leaders have to be good communicators. In problem solving and decision making, one has to learn how to make him understood by others and learn also to understand others. This can only be made possible by developing effective communication skills and process. 3 A case study done at General Electric Company and Cypress Semiconductor Corp. revealed that 88% of its engineers believed that â€Å"lack of communication and cooperation leads to reduced productivity.† Further evaluation of this result will give us the fact that this is because planners and decision makers rely on available, coordinated information in formulating their business activities. If all needed information are properly communicated to the concerned individuals, then problem solving and decision making will most probably have favorable results. Considering the vitality of effective communication in an organization which is working as a team, it is but fair to conclude that communication can make or break an organization. REFERENCES Denton, D. Keith. Business Horizons. September-October 1993. Retrieved from http://www.howtobooks.co.uk/business/networking. retrieved on September 07, 2006 Silver, Gerald and Myrra. Systems Analysis and Design. Chapter 06. page 22. Addison-Wesley Publishing Co. Mass. USA. 1992 P and Q Survey 1990. Effective Business Communications. Retrieved from http://www.howtobooks.co.uk/business/networking Retrieved on September 07, 2006 How to cite Lack of effective communication, Essay examples

Managing a Business Free Essays

Management is an art or practice of managing (especially a business or money. According to behavioral theories of management the traditional notion of Management is planing, organizing, leading and controlling. We have chosen Hong Kong and Shanghai Bank (HSBC) to explain these management concepts. We will write a custom essay sample on Managing a Business or any similar topic only for you Order Now PLANNING: Planning is an important management function that has to be carried out in an organization as it helps in determining the organizational goals and to create an action plan to carry it out. PLANNING PROCESS: Every department’s manager is responsible for preparing its own plans of action to carry out their tasks in the most efficient manner. These plans of action can also be termed as tactical plans as they are designed to help execute major strategic plans along with helping the organization to achieve its overall goals. SHORT-TERM AND LONG-TERM PLANNING: The manager undertakes both short-term planning as well as long-term planning. The bank stresses on the departments to lay greater emphasis on short-term goals so that the bank sees at least the short-term results of each department and, therefore, the progress of the departments. While preparing its plans, each department takes into consideration the resources, capital and human both, available to the department and the budget that is available to the department for each of the products. The manager also plans for the existing product line as well as the new products that are recently launched in the market. Lastly, the manager also plans for the targeted volume of each product. After the plan has been devised taking into account all the above factors, the plan is sent to the Central Planning Department, which is centralized. The Central Planning Department is a group of planning specialists who then prepares the overall future plan for the bank and submits it to the Finance Department. At the same time, monthly meetings are held in which all the heads of various departments and the Board of Directors get together to review budget vs. variances, profit and loss accounts, cash flows, inventory level, etc. of each department and then the marketing department, for example, will have to come up with a new plan to overcame the shortcomings as pointed out by the Board of Directors. STRATEGIES Strategy formulation is an important part of planning which the department also undertakes. There are various strategies and methods used by the departments to undertake their plans. PRICING STRATEGY: One of the strategies that it uses is the Pricing Strategy. In this strategy, they look at the current prices in the market and then plan accordingly and then project the new prices which will prove to be more profitable than the old prices. Note: While we are talking about the pricing then we mean the prices of the products that the banks are offering and the price itself is the interest rate being offered.   COST BASED PRICING STRATEGY: The other strategy used by the departments is Cost Based Pricing Strategy. The department’s sets the products prices by looking at the components those make up their price, that is, its imagery, cost and profit. The department always tries to set the price, which is lower than the competitors and brings in positive cash flow. So, it tries to produce the products at the lowest possible cost by investing more money into RD so that it could increase its profit margin further. OTHER STRATEGIES: Other strategies used are market research, which is conducted on a small basis but is very important for the Marketing Department. And as their focus is on corporate clients, the carry out corporate surveys and interviews with their customers, which adds a personal touch and results in, increased sales. Focus groups and questionnaires are also sometimes distributed to get responses from the customers. Sampling is another strategy used by the department in which they give sample products to various houses which they choose randomly and the results are then verified by the sales and marketing team carrying out the research. ORGANIZING: Organizing is the next important function of management which is the assignment of resources available to the company to different tasks in order to achieve the strategic goals. ORGANIZATIONAL STRUCTURE: Like every other company HSBC has also been established as a separate legal entity having its own managing director and a team of professionals to head each department. As evident from the organizational structure of the company, the company has a formal structure i.e. it is official and planned and has deliberately planned structure of roles within the organization. It follows the organic style of management where authority is based on expertise rather than hierarchy and, therefore, believes in participative decision making in which employees working in all levels of the company are involved. Decision making power is delegated up to the level of middle management. The company believes in the philosophy that â€Å"To get the job done most efficiently, people doing the job should essentially be indecision making†.  All the decisions, whether small or minor, are made at the top levels in the company’s hierarchy. Therefore, HSBC is a centralized company in the sense that only the department heads and the managing director is involved in decision making. MARKETING DEPARTMENT’S STRUCTURE: In the Marketing Department, the authority to make decisions is vested in the Marketing Director, who makes all the decisions for his department and then delegate’s authority and responsibility to their subordinates. The sales team collects information like the sales figure currently in the market, information about the competitors, etc. and is handed over to the Marketing Director who then makes the final decision based on the available information. There are assistant brand managers working under the brand managers who are sometimes asked to give suggestions if a decision requires information related to a task which is directly handled by them. HSBC follows the concept of line authority as the people in the management positions such as the research division manager has the power to control and direct the immediate employees which in this case are the field investigators. LEADING: HSBC believes that leadership is an art or process of influencing people so that they perform assigned tasks willingly and in an efficient and effective manner. The marketing director, therefore, thinks that leadership is crucial in motivating and inspiring the workforce. MOTIVATORS: The company uses only two ways of regarding the employees: either by increasing the salary or prompting the employees if possible. The company strictly adheres to the policy of promotion from within. Job enrichment provided by HSBC is almost negligible which limits the scope of jobs for the employees because of which employees leave the company for better job offers elsewhere. HSBC does provide a good working environment to its employees and there are large numbers of female employees working in the company. There is high employee turnover in HSBC because of the few opportunities of progressing that the company provides to their employees because of which none of the employees stay with the company for a long time. CONTROLLING: Controlling which is the fourth function of management is effectively practiced in HSBC. The director of the Human Resource Department monitors employees’ activities, keeps the departments on track towards achieving the goals and makes corrections as needed. These are the basic functions of controlling which are used in this department. CONTROL METHODS: Regular meetings are held to check the progress of the employees and then make amendments as needed. Marketing and sales teams are sent for national visits to places and when they come back, they have to report to the marketing director in way of both formal and informal reports The director then sees the results of the visit whether there was an increase in sales or not and therefore, make corrections like to change the sales team in the next visit, etc. These, therefore, train the employees in the practical aspects of the job which prove to be beneficial for the company. Reference Courtland L. Bovee, John Thill, (2004), Business in Action, 3rd Ed. Christopher Kingsley (1993), A trainer’s primer: Advice to the novice trainer about the basics of organizing, planning, and leading an effective training seminar (Technical assistance training publication series) Sandy Schuman (2005), The IAF Handbook of Group Facilitation: Best Practices from the Leading Organization Luis Martin Diaz (2006), Evaluation of Cooperative Planning in Supply Chains David A. Baldwin, Frances C. Wilkinson, and Daniel C. Barkley (2000), Effective Management of Student Employment. Rohan Wickremasinghe – (Daily News May 3, 2001), Management Consultant,  Ã‚   President of Institute of Development How to cite Managing a Business, Essay examples

Pestle Analysis of Dubai Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Pestle Analysis of Dubai. Answer: Introduction Dubai is one of the most populous city and an important business hub of the Middle East. The economy of Dubai is based on the revenue earned from oil industry. Dubai enjoys competitive cost and market advantages which has helped to create an attractive and ideal business environment for the fashion industry. It is one of the major trading and export hub. It is also one of the major tourist destinations which will also help in the business expansion of Potpourri. The trading partners of Dubai i.e. U.S and China will also help in the expansion of business. Dubai is one of the fastest growing economies in the entire world. The macro environmental factors of Dubai are favorable and thus it will help in expanding the business of Potpourri (Inhorn 2016.). PESTLE Analysis PESTLE analysis is useful for the business organization to get an idea of the various macro environmental factors. It will help the management to know whether the business will be profitable in that particular country where it wants to expand. The pestle analysis of Dubai will be highlighted in this paper. Political Dubai is a very stable economy and offers a very suitable environment for any new business to enter into their market. It is one of the most prosperous economies in UAE where people enjoy a decent standard of living. Dubai shares a close political relation with USA and China which will be an additional benefit for Potpourri. This will help Potpourri to enter into the market of Dubai without any political restriction. The retail market in Dubai attracts many foreign investments from various brands and thus it will also be profitable for Potpourri and other fashion leaders (Khan, Rodrigue and Balasubramanian 2017). The designers of Potpourri are innovative and they can fulfill the demand of the customers with their latest designs. Dubai does not have political turmoil with any other countries which will not lead to any disruption in its supply chain. The friendly political environment will be advantageous for Potpourri to expand its business in Dubai and be a global leader in the fashi on industry (Al Shama 2014). Economic Dubai is a highly developed and a wealthy economy. The GDP of Dubai is 2.84% and its inflation rate is 2.94% (Alajoutsijrvi, Juusola and Lamberg 2014). It has least market barriers and thus offers an open market environment for any business. The economy of Dubai is known as the financial hub and high security market for the shopping malls. The economy of Dubai earns major revenue from real estate, tourism and financial services. The cross border trade will also facilitate Potpourri to set its business easily in Dubai. The revenue earned from natural gas and petroleum contributes a very small proportion to Dubais economy (Carbonell 2015). Dubai also earns huge revenue from the tourism industry and this offers a large customer base for Potpourri. The inflation rate of Dubai is very high and it will rise further in this year. This will be challenging for Potpourri to expand its business. The impact of subsidy cuts is also very low and thus this has raised the value of the currency of Du bai. There is 100% repatriation of profits and capital and this will be beneficial for Potpourri.This economic growth in Dubai will help to keep the inflation rate very high. The currency rate fluctuation is a boon for the economy of Dubai (Orcao and Perez 2014). The custom duty in Dubai is very low and it is about 4%. The foreign exchange control in Dubai keeps a close monitoring and control of the exchange rate fluctuations. Moreover, the import duties in Dubai are also very low and it will be profitable for Potpourri. There is no direct tax on personal income or corporate profit in the economy of Dubai. Potpourri can expand its business and it will be advantageous for the company to expand in this country. Dubai ranks 5th on the Ease of doing Business which will also attract Potpourri to establish its business in this country. It is expected that it will grow more exponentially in the near future. This will help in the foreign direct investments as well as the local businesses (M aletic et al. 2016). Social The people of Dubai try to preserve their traditions along with the acceptability of the modern tradition and values. The literacy rate is very high, which accounts to 91.3% because of their great preference for education. As a result, the economy has grown fondness for modern means of shopping. This is a beneficial factor for Potpourri as it will be easily accepted by the customers. The people of Dubai prefer to wear such clothing which does not offend the sensibilities of anyone (Orcao and Perez 2014). The cultural attachment of the local people to foreign goods will facilitate the export business of Potpourri. Though they prefer and accept modern dress and culture, but they are orthodox in preserving their religion. The native women are expected to wear their traditional dress when they attend any social or religious functions. The designers of potpourri can design the dress accordingly for the people of Dubai. They must also hire specialist who will design the dresses according t o the needs of the people (Waninger 2015). Technological Dubai is known for its continuous innovation and technological growth. It stands 15th on the Global innovation Index. It has improved its innovation technologies and thus this has attracted new companies to start their business in Dubai. All these factors will positively impact Potpourri as they will facilitate the company to take up new innovation from time to time for their growth. The increasing use of internet will also help the customers as well as it will also benefit the company (Masarrat, Jha and Dash 2014). The manufacturing and distribution decisions also depend on the infrastructure of the company. Potpourri will use high technologies in designing and fashion so that they can fulfill the requirements of the clients within the stipulated time. Dubai is also connected to 130 global destinations via 85 airlines. It is also served by more than 120 shipping lines and thus this will help in the expansion of business of Potpourri. It will also help in the expansion of export and import business of Potpourri (Choi et al. 2014). Legal Dubai is regarded as one of the safest cities in UAE with 0% crime rate. The laws, rules and regulations of the country are very strict and severe punishments are given to the law breakers. The economy of Dubai charges a corporate tax of 55% on the total revenue of the company. This tax rate is not applicable to all countries. The tax rate is very high compared to the other countries. This will be challenging for Potpourri as it will have to earn higher profits after paying off the tax (Chipulu et al. 2014). According to the law of the country, people are allowed to wear western clothing but they cannot go out with much exposure in the public. The customs duties of the country are also very strict. People cannot carry unwanted or illegal things anywhere and if they do so, it is considered as a serious breach against the law of the country. The people also cannot click photos or pictures according to their own will in the country without taking any government permission (Dallabona 201 5). Potpourri also needs to design the clothes according to the laws framed by the government. They must consult the legal advisory body before establishing the business in Dubai. A close monitoring of the entire fashion industry is essential to compete with the other competitors and run a profitable business (AbuElEnain and Yahia 2017). Environmental Dubai is one of the highly polluted nations and the severe impact of air pollution has led to several diseases among the people. The rapid urbanization is one of the main reasons for the poor environmental condition of Dubai. There is no effort by the government to control pollution. This will affect the business of Potpourri. The business operation of Potpourri may not be harmful to the people of Dubai. The company should abide by the rules and laws of the country so that it can control its environmental pollution (Paris, Baddar and Stephenson 2016). Steps must also be taken to improve the sewage treatment operation. There are also certain ethical obligations in the economy. Potpourri needs to consider all these obligations to operate its business in Dubai. This will also help in improving the environmental sustainability of the economy (Buckley and Hanieh 2014). Conclusion Thus, it can be said that there are certain opportunities and challenges which are to be faced by Potpourri for establishing its business in Dubai. The people of Dubai enjoy high standard of living and thus they prefer to buy costly and fashionable items. Potpourri can sell the items at an affordable cost so that it will be preferred by a large section of people. They must design must exclusive items for the wealthier class who prefers unique products. The political condition of Dubai is favorable to Potpourri to expand its business. Though there are certain challenges in the economic factors, but Potpourri can establish its business effectively. Potpourri will follow the legal, technological and environmental laws of Dubai to establish its business successfully. References AbuElEnain, E. and Yahia, S., 2017. Benchmarking the Egyptian Shopping Tourism Sector against International Best Practices in Dubai, UAE.EJMS European Journal of Multidisciplinary Studies Articles,4. Al Shama, N., 2014. Sustainability of the Dubai model of economic development. Alajoutsijrvi, K., Juusola, K. and Lamberg, J.A., 2014. Institutional logic of business bubbles: Lessons from the Dubai business school mania.Academy of Management Learning Education,13(1), pp.5-25. Buckley, M. and Hanieh, A., 2014. Diversification by Urbanization: Tracing the Property?Finance Nexus in Dubai and the Gulf.International Journal of Urban and Regional Research,38(1), pp.155-175. Carbonell, A., 2015. Dubai: The Political Project of a New Metropolis.Gulf Cities as Interfaces, p.229. Chipulu, M., Ojiako, U., Gardiner, P., Williams, T., Mota, C., Maguire, S., Shou, Y., Stamati, T. and Marshall, A., 2014. Exploring the impact of cultural values on project performance: The effects of cultural values, age and gender on the perceived importance of project success/failure factors.International Journal of Operations Production Management,34(3), pp.364-389. Choi, S., Chai, S., Nam, Y., Yang, S. and Protoppa, C., 2014. Success Factors for Luxury e-commerce: Burberrys Digital Innovation Process.International Journal of Information Systems Management Research and Development, pp.1-10. Dallabona, A., 2015. Luxury fashion flagship hotels and cultural opportunism: The cases of Hotel Missoni Edinburgh and Maison Moschino.Hospitality Society,5(2-3), pp.117-143. Inhorn, M.C., 2016. Cosmopolitan conceptions in global Dubai? The emiratization of IVF and its consequences.Reproductive Biomedicine Society Online,2, pp.24-31. Khan, Z.R., Rodrigues, G. and Balasubramanian, S., 2017. Ethical consumerism and apparel industry-towards a new factor model. Maletic, D., Maletic, M., Al-Najjar, B., Gotzamani, K., Gianni, M., Kalinowski, T.B., Pacaiova, H., Nagyov, A. and Gomiscek, B., 2016. The role of contingency factors in physical asset management: An empirical examination. Masarrat, G., Jha, S. and Dash, S., 2014. College-goers Psychographic Behaviour towar College-goers Psychographic Behaviour towards Luxury Fashion in UAE ashion in UAE.LISTENING TO CONSUMERS OF EMERGING MARKETS, p.94. Orcao, A.I.E. and Perez, D.R., 2014. Global production chains in the fast fashion sector, transports and logistics: the case of the Spanish retailer Inditex.Investigaciones Geogrficas, Boletn del Instituto de Geografa,2014(85), pp.113-127. Paris, C.M., Baddar, L. and Stephenson, M.L., 2016. Young Emiratis Perspectives of the Quality of Life Impacts and Long-Term Sustainability of Tourism in Dubai. Waninger, K., 2015. The veiled identity: hijabistas, Instagram and branding in the online Islamic fashion industry.

Discuss the Reasons Why Starbu... free essay sample

Discuss the Reasons Why Starbucks Adapted to the Chinese MarketIntroductionThe largest coffeehouse in the world these years may be Starbucks, and Starbucks Company have the most multiple coffee shops around the world. The success of Starbucks is from not only the quality of coffee beans which attracts consumers to pursue this kind of coffee spirit, but also its globalization strategy which embraces different cultures to extend the life circle of the corporation. It is an excellent example for other coffee companies that Starbucks can adjust itself to international business. In addition, the market of China is one of the most vital markets for Starbucks where there have been 3,300 coffee shops in more than 140 cities since 1999(Starbucks China, 2018). In summary, the reasons why Starbucks can adapt to the Chinese market are extremely important for people to have a further understanding of cross-culture management.ChallengesThere are two main challenges for Starbucks found in the dimensions: the one is the drinking culture, and another one is the cultural behaviors. We will write a custom essay sample on Discuss the Reasons Why Starbu or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1.1 Drink CultureChina has a long tea culture of history which is different from the coffee culture in western countries. In China, tea is only regarded as a kind of beverage for people. There is non-differentiated among diverse tea houses. For example, only where the tea produces are people concerned about, but it is the same where they drink tea. It is the tea origin which is the most important thing for Chinese people. However, the brand of coffee have influences on western people because of brewing techniques, and Starbucks, which it distinguishes itself from other coffee brands, offers good coffee tastes. In this case, it is necessary for Starbucks to strengthen its brand meaning it creates to change Chinese peoples ideas towards tea-drinking and coffee. 1. 2 Cultural BehaviorsChinese culture is profound, and the cultural tradition has a major impact on the lives and consumption habits of Chinese consumers, mainly in the family, the relationship between people and people, face, human feelings and reciprocity. Anh Hoang P.(2015) stated that When an individual was born in a typical society, his thinking and actions should be resonant with what the society believes are its core values and principals. (Anh H.P., 2015)Therefore, it is difficult for Starbucks to adapt to Chinese market unless they change their some original elements. For instance, people prefer to enjoy time drinking tea or coffee in the group in China because China is a collectivistic society(this kind of description is right or?) which is different from western countries focused on individualism. In China, face-saving is crucial for people to do business easily. Whereas, gaining advantages is the basic approach to build up relationships in the United States. (Hofstede, 1994) This kind of different action refers to a distinctive consumption for Chinese people. In this case, they pursue a high quality of coffee to maintain their faces involved (in?) the indigenous designs for products and shops. Hence, Starbucks may pay more attention to these things.The globalization StrategyTo achieve success all over the globe what one needs to do is that they should Think globally and act locally. In order to maximize Starbucks strength, meeting the needs and wants of local customers is necessary for a global brand. 2.1 Chinese ConsumersCompared with North America, Starbucks consumer groups are mainly office workers and students, tending to consume immediately. However, in China, Starbucks has determined that its market aims at the white-collar class, who may be at middle-class. Most of these consumers are high-level intellectuals, and they have higher incomes and high loyalty for consumption.Wang (2012) claims that carrying a Starbucks cup in China is a status symbol, which shows that an individual has a strong financial power to pursue a luxury lifestyle. (Wang H., 2012) The middle-class will become the mainstream of consumption groups in China. Starbucks which brings oriental people with the western culture has revolutionized how Chinese people treat and drink coffee.2.2 The Diversified ProductsStarbucks does not copy the American model in China. For China, which has a long history of drinking tea, Starbucks has established a product research and development center, and has continuously developed localized restaurants to cater to Chinese tastes. Starbucks has launched a number of products with Chinese characteristics, such as green tea frappuccino with black tea, black sesame matcha, iced latte tea and so on. Whats more, Starbucks also introduced sesame biscuits, mango chicken rolls and other foods that could meet Chinese tastes. At the same time, Starbucks pays great attention to Chinese traditional culture. For example, Starbucks plans to launch Starbucks mooncakes to celebrate the Mid-Autumn Festival, and create the sweet dumpling celebrate the Dragon Boat Festival during the traditional Chinese festival time. (Starbucks China, 2018) Stephen and Jason(2015) support that Chinese market was one of the hardest markets to crack for Western companies because they do have own tea culture Starbucks has different menus for each country as well as offering more options among its international offerings. Starbucks in China, one can find traditional Chinese cookies on the menu. This example shows the Starbucks obvious effort to offer customers more options in localization. (Stephen and Jason, 2015)This strategy not only maintains Starbucks brand advantage but also conveys Starbucks respect for Chinese traditional culture.2.3 The Positioning of Stores When Starbucks is launched in a new country, the company works with local coffee companies to build stores that meet local need, except studying culture, history, and local tastes. Starbucks localization strategy needs to combine local products with ingenious store design. According to the Chinese tea shop architecture style, many Starbucks stores in China are built with curved eaves and stone walls, which mixes with some oriental elements. (Anh H.P., 2015) Moreover, Starbucks is a small store in the United States, and office workers usually buy a cup of coffee and sandwiches at Starbucks in the morning. The size of the Starbucks store in China is large commonly because the Chinese value space and the sofa for them to relax for one afternoon with a group of people. Jack F. (2014) investigates that the countrys American cafà © culture was all wrong for the Chinese, who would rarely go to a cafà © alone. Market research showed that they would prefer to go in groups of up to 10 people, and this would strain western coffee stores built to accommodate single drinkers and two-person groups. Chinese stores were adapted so they could accommodate these larger groups of people. ( Jack F., 2014) Starbucks deliberately expands the store area, widens the seating area, enhances the softness of the sofa, and strongly advocates American culture. In brief, all those methods appeal to Chinese consumers.2.4 E-Commerce Marketing With the development of e-commerce in China, Starbucks has improved its online operations. In China, Weibo and WeChat are currently the mainstream social interaction platforms. In 2012, Starbucks launched the Nature Wake Up music series on WeChat. If customers send WeChat expressions to Starbucks, they will immediately receive music from Starbucks. This motivation enabled Starbucks to interact with customers and increased user stickiness(engagement). During this event, Starbucks public fans rose by more than 100,000. Starbucks has launched a Wechat campaign, and there are over 500 million users on Wechat QR codes are embedded in the content being shared online. By scanning the QR code consumers have access to exclusive content with coupons and customized alarm tones. Digital promotion across different platforms is employed with Weibo posts including QR codes. The Wechat?QR code has even  been featured  on the Coffee cups themselves. (Marketing to China, 2015)On Weibo, Starbucks not only promotes product information and event information but also introduces coffee knowledge to the public and conducts public welfare activities. In this way, Starbucks not only improves communication with consumers but also implants a good image of its concern for public welfare. (Starbucks China, 2018) Starbucks have an official Weibo account and market themselves on this popular social media platform. With over 500 million users it is vital to have a presence here. Interestingly what Starbucks is promoting online is often not the traditional coffee products we expect in the west. (Marketing to China, 2015)Starbucks online sales have combined product sales, brand marketing, and customer management to enhance customer loyalty effectively.ConclusionTo conclude, Global thinking and localization are a very good attitude, and Starbucks provides lessons for all companies entering difficult foreign markets, such as China. The company identifies its brand differently according to the needs of local customers. That among Chinese Starbucks  consumers, Starbucks standing as an iconic Western brand is a significant asset rather than a liability.(Phys.org, 2014)The most important thing is that localization of the brand stimulates the desire of local individuals to purchase and enhance their loyalty for the companys brand development. Furthermore, Successful brand positioning is a major factor in Starbucks success in so many countries. Starbucks has an accurate positioning strategy in the Chinese market, and Starbucks has adopted a savvy market entry strategy. It cleverly avoids the conflict between coffee and Chinese tea culture and is committed to choosing a high-profile and high-traffic area to establish a brand image. Starbucks integrates the advantages of Chinese tea culture and introduces green tea and other beverages produced by local popular products.Reference(informal)1.Anh Hoang P.(2015) Capstone Course Research Paper. Program in Corporate Communication. Department of Communication. Lycoming College, Williamsport, PA 177012.Hofstede, G. (1994). The business of international business is culture. International Business Review, 3, 1-14.3. Jack F. (2014)  How Starbucks adapts to local tastes when going abroad,  Available at:  https://realbusiness.co.uk/any-other-business/2014/08/21/how-starbucks-adapts-to-local-tastes-when-going-abroad/feed/ (Accessed: 30th July 2018).4. Marketing to China (2015)  How STARBUCKS is different in China,  Available at:  https://www.marketingtochina. com/category/business-china/ (Accessed: 30th July 2018).5. PHYS.ORG (2014)  Study: Starbucks symbol of class status in China,  Available at:  https://phys.org/news/2014-01-starbucks-class-status-china.html (Accessed: 30th July 2018).6. Stephen T. and Jason C. (2015)  Ã‚  Starbucks develop in the different  countries,  Available at:  https://mpk732t22015.wordpress.com/2015/09/06/starbucks-develop-in-the-different-countries/feed/ (Accessed: 30th July 2018).7. Wang, H. (2015)  Five things Starbucks did to get China right,  Available at:  https://www.forbes.com/sites/helenwang/2012/08/10/five-things-starbucks-did-to-get-china-right/#fadb7d553af2 (Accessed: 30th July 2018).