The Tell Tale Heart by Edgar Allan Poe and Stone Cold by Robert Swindells Essay Example for Free

The Tell Tale Heart by Edgar Allan Poe and Stone Cold by Robert Swindells Essay Edgar Allan Poes The Tell Tale Heart, is about a man who wants to kill an old man, because the old mans eye freaks him out. After he killed the old man, he starts hearing the old mans heart beating, constantly under the floorboards, driving the man insane. The police come round to see what had happened, after one of his neighbours had heard a scream, he cracks under the pressure and shouts at the top of his voice to the police, as the beating of the heart get louder and louder. Although he can hear it extremely loudly in his ears the police cant hear it at all. So he tells the police what he had done. I think this is a clever way of expressing the mans insanity and it sets the scene well. Robert Swindells Stone Cold however is slightly different. At the beginning of Daily routine Orders 15, Shelter, who is insane, is laughing this shows that he is mad because he also does this at the end of the chapter. Ha, ha, ha. Ha, ha, ha, ha, ha, ha, ha! Thats the sound of Shelter having the last laugh. is the first sentence. As you can see, it is slightly different from Edgar Allan Poe. One of the main reasons for this is that they were written nearly 200 years apart so The Tell Tale Heart will be a lot more formal, such as But why will you say that I am mad and Hearken! and observe how healthily, how calmly, I can tell you the whole story., whereas Stone Cold kind of uses colloquial language, such as Confront the enemy, Shelter old lad. No retreat. No surrender. So this is just one reason why they are different, but why are they the same. Well, they both have a murderer who is insane, and they both have something against the person or people they kill. If you did not know the titles or the authors of these two pieces you would know by the way they have been written that one was written many years ago as the English is very elegant and olde while the other is very modern. They are both similar as when the police arrive they are both trying to hide the fact that they have killed someone even though in Stone Cold he does not admit in this chapter that he has actually killed someone the reader just thinks he has. In Stone Cold, Shelter is cleverer than the man from The Tell-Tale Heart as he keeps his cool through-out very clever insane person, but Poes character has taken his time over his killing and finally at the end he cracks and admits that he has committed the crime. I found the Poe extract quite difficult to understand because Im not used to olde English but read a couple of times you get the understanding of it, where as Swindells extract was much easier to understand, as it is more recently written. Overall I thought both extracts where creative and enjoyable, even if it took a while to understand Poes.

Insecurity and Ignorance Essay Example for Free

Insecurity and Ignorance Essay Grasping the idea of sexual assault and rape can be a difficult task. We know of it within our world, but it may not effect us in our own lives. Vulnerability is a more comprehensible feeling. Many girls around the world can relate the constant comparison between themselves and others, their need for attention, and insecurity. In Joyce Carol Oats’ Where Are You Going, Where Have You Been? , the main character, Connie, displays these feelings through her subconscious thoughts and mindless actions. Her longing for acknowledgement leads to the extremely unfortunate event, meeting Arnold Friend. Connie’s low self-esteem, constant need for male attention, and lack of judgment force her to be helpless to the manipulative people she attracts. Connie’s insecurity causes her to constantly desire for male attention. She consistently daydreams about the boys she has been with, â€Å"Her mind slipped over onto thoughts of the boy she had been with the night before. †(365) Even as Connie goes through her normal, relaxing day, her mind subconsciously slips to thoughts of boys. This shows her obsession, desiring more from the males with whom she interacts. Connie’s clothing also displays her low self-esteem, when talking about Connie’s two different appearances: â€Å"She wore a pullover jersey blouse that looked one way at home and another way when she was away from home. †(362) Connie’s need for male attention causes her to dress in an inappropriate way, that she cannot show at home. She lost all self-respect, allowing herself to dress in a way to fulfill her mind’s desires. Because of the way she dresses, males treat her as they would someone much older, who dresses in the same way. Connie’s low self-esteem causes her to think that being pretty is all that matters, â€Å"She knew she was pretty and that was everything. † (361) Connie believes she is pretty and that she is better than anyone else because of that. Her world revolves around boys, and she thinks that all men care about is how pretty women appear, therefore being pretty is everything. The actions and thoughts of Connie cause her to have little self-respect in a world that revolves around males. Connie’s attitude and action towards males does not attract her the kind of attention she desires. Her mother tends to get angry with Connie for her arrogance. When Connie explains her mother’s preference for her older sister, June, she said, â€Å"If Connie’s name was mentioned it was disapproving. † (364). In Connie’s mind, the importance of the boys in her life is much greater than the importance of family. Spending nights at the drive-in restaurant, a popular hangout spot, Connie attracts the attention of older boys. This is what she intends to happen, but she is unaware of how this can lead to trouble. Older boys treat Connie as they would a girl their own age. This pressures Connie into doing things she would not normally do with someone as young as herself. In addition to the pressure from older boys, her actions by hanging out at the drive-in put her in danger. When Connie was with a boy at the drive-in restaurant, she caught the eye of a man who would prove dangerous: â€Å"He wagged a finger and laughed and said, ‘Gonna get you, baby. ’† (363-364) Connie does not know at the time that she was attracting danger. Connie is naive of the world around her, acting without thinking about the affects these decisions could have on her life. Through flirtatious acts and her attitude, Connie attracted a rapist, from whom she was unable to escape. By hanging out at the drive-in restaurant, flirting with older boys, and wearing provocative clothing Connie attracted the attention of the creepy Arnold Friend, whose intentions can be inferred from the story. When Arnold first pulls up to Connie’s house, and they officially meet for the first time, Connie instantly thinks about his impression on her: â€Å"She couldn’t decide if she liked him or if he was a jerk. (367). Connie did not find this abrupt encounter with Arnold strange, because he showed up at her house and knew about her. She first thinks about whether she liked him or not. She is oblivious to the danger of strangers, only thinking about if he is worth her flirting. Once Connie fell into Arnold’s trap, she is unable to escape: â€Å"She thought for the first time in her life that is was nothing that was hers, that belonged to her, but just a pounding, living thing inside this body that wasn’t really hers either. (377). She no longer had control of herself or of her fate. Everything lies in the hands of Arnold Friend. A potential rapist easily takes advantage of Connie, because of her vulnerability, longing for male acknowledgement, and not thinking about her actions. Connie’s whole world is centered around boys, consistently in her thoughts, which influence her actions. As a result, Connie’s daydreams of being with boys turned into nightmares of reality.

Direct Marketing Is The Main Application Marketing Essay

Direct Marketing Is The Main Application Marketing Essay Direct marketing is the main application areas of data fusion and data mining, because the direct marketing industry collecting large amounts of data about sales, customers shopping history, transportation, consumption and services. Especially since the Web or e-business activities become much more convenient, the amount of data collected has a rapid growth. Today, many stores has a website, customers can easily purchase products online. Some companies, such as Amazon.com (http://www.amazon.com), only on the line to trade, there is no physical shopping. Direct marketing data for data mining provides a wealth of resources. Direct data mining can help the designer identify the behavior of customers, found customers shopping patterns and trends, improve service quality and achieve better relationship with customers, achieve better customers satisfaction, improve the sales ratio, design a more rational direct marketing strategy, and reduce costs (Decker, 2007). à ¢Ã¢â‚¬ ¦Ã‚  .What is Direct Marketing? In the classical works in marketing, direct marketing is a form of non-store sales, however, classified in the form of non-store sales also as mail order, TV sales, telephone sales, vending machine sales and Internet sales. In the previous theoretical study of direct selling, direct marketing definition has always been different (Bennett, 1998). Industry trade association in Washington DC gives direct marketing the definition: a method of distribution, through personal contacts to sell products and service. Not have a fixed trading site, mainly at home. This definition is different from other definitions. Direct marketing be defined in the methods of distribution. This definition means that direct marketing model attach to distribution channels incorporated direct marketing into its connotation to the concept in turn. à ¢Ã¢â‚¬ ¦Ã‚ ¡.What is Data Fusion and Data Mining? A brief definition of data fusion and data mining in marketing area is: extraction of previously unknown, comprehensible information from large storage of data, and understand it to make important business decision and support their design, including tactical development and strategic marketing plans and measuring their success (Sumathi, 2006). à ¢Ã¢â‚¬ ¦Ã‚ ¢. Why Using Data Fusion and Data Mining in Direct Marketing? Data fusion and data mining aims to obtain a sufficient understanding of market behavior patterns, to allow the benefits to be the recommended behavioral changes in the analysis obtained (Michael J. A., 2004). This involves understanding the market behavior of previously unknown facts, answering specific questions, including the prediction questions (Sirmakessis, 2005). In deciding whether to use data fusion and data mining, we must develop our policy on how to use the output, clear view. Too many data fusion and data mining projects have been conducted on IT sector initiatives. These often lead to many interesting findings, but need a number of operations. Companies with large amount of customers need to provide a reasonable degree of stability of the marketers and their marketing service providers, should be the heads of the people in their wealth of knowledge of customers and their past activities. Data mining tends to confirm their faith, improving the quantity or add more practical advantages .For example, specify the size of a long-suspect segment to identify which customers belonging to it. Some deductions are reasonable, such as purchase behavior depends on the socio-economic status, these are the data should be collected in a survey. Data fusion and data mining is more than simple data analysis. It is the understanding of a business environment, such that relevant questions can be answered by the use of the appropriate data analysis tool on the properly selected data. As such, data mining requires: Understanding the industry conditions Appreciation of specific factors which apply to the company Familiarity with a wide range of analytical tools. à ¢Ã¢â‚¬ ¦Ã‚ £.Case Study Amway Amway Global is a multilevel marketing company that produces quality consumer products. Amways direct selling pattern is the best model to considerate each person into to the marketing , everyone can do this agent, Amway has indeed brought great profits and also a considerable number of people also brought profits, not only Amway has the achievements of their own brands, but also provides some peoples wealth achievements (Wei, 2010). Amway takes one to one direct marketing strategy: one to one marketing is to understand every customer, build lasting relationships with the customers. By data fusion and data mining method, Amway grade a large number of customers into different categories, each category of customers with similar attributes. The properties of different types of customers are different. Through data fusion and data mining to understand the different customer preferences, to coordinate the products and services, greatly increased the types of customers business and product satisfaction. It is through the methods of data fusion and data mining that for customer relationship management to Amway Corporation acquired sound business strategy. For four years, the U.S. experienced two serious economic depressions, but Amway never reduced operating efficiency. In the recession period, including IBM and GM companies have massive layoffs, but Amway has never been cut-off employees. The scale of its production and operation has remained stable. It is particularly worth mentioning is that Amway has been maintained no lending operation in four years, but keep sustainable development. Keep the record has not been lending money to the bank. This proves that the advantage of data fusion and data mining in the companys development. Dell Dells direct sales in the world are using the way of Internet, there are several special models weekly promotions, and used to do advertising. Dells use data fusion and data mining method for customer profitability analysis. In the customer group, customer profitability is quite different. If you do not know the customers profitability, it is difficult to develop effective marketing strategies to obtain the most valuable customers. Data fusion and data mining technology can be used to predict activity in the different market situations change in customer profitability. From the customers transaction history to find some discipline seeking behaviors, and use these patterns to predict the level of profitability of depositors, or find new clients with higher profitability (Max, 2007). Through data fusion and data mining technology to determine their own direct sales model. For 20 years, Dell has revolutionized the industry to customers worldwide, including commercial, institutional and individual customers can access to computer products. Caused by the Dell direct model accepted by the industry, information technology becomes more powerful and easy to use, more affordable accepted to provide customers with full use of these powerful, new tools, opportunities to improve their working and living conditions. Tiens Group Tiens Group is the largest direct selling company in China, established in 1995, stepped into the international market in early 1998. Tiens Group use data fusion and data mining technology for cross-selling. Between enterprises and customers is a continuing business evolving relationship. After the client and the company set up this two-way relationship, you can use many ways to make this tends to improve customer relations. Includes, extending the time of this relationship, increasing maintenance fee of such contact during the relationship, gaining more profit in every contact during the relationship. Cross-selling aims to keep the customers that the company possess and provide new products and services to the customers. Keep cross-selling is to build a win-win principle. The customer is concerned to get more and better services to meet his needs and due to sales growth the enterprise will also get benefit. With this direct marketing business model, Tenis direct sales have a rapid growth in 3 years adds up to 300 million people. The market has now worked out a development consistent international road in 103 countries and to District established a branch, and the United States, Germany, Malaysia, Spain, Egypt, a dozen foreign enterprises industry to establish a broad strategic partnership, registered in the country of 30 provincial branches and more than 100 To the municipal office, consists of nearly 2,000 stores. Tiens brand products are exported to 190 countries and area, 1,000 million people worldwide stability of consumer groups Conclusion From the above three cases, we can clearly understand that direct marketing is a perfect way of marketing. Direct marketing companies should choose appropriate way to build. Direct selling enterprises can take a variety of direct marketing, in addition to mail, visits and other traditional marketing methods, and now the most striking is the network of direct sales. Whether a business operation pattern is success, not only depends on what sales model, but also the method hidden behind the management. Data fusion and data mining is a highly efficient enterprise sales management. Data fusion and data mining in E-commerce market has a broad and in-depth direct application of this research reflects a growing field of research value. With data fusion and data mining technology to further develop, will certainly bring a wider range of direct marketing prospects and market value.

Welfare State and Social Policies in Britain

Welfare State and Social Policies in Britain What are the essential characteristics of ‘conservative’ welfare states? Given that welfare states are normally associated with left of centre governments, and the supposed hostility of conservative right wing parties toward high levels of state intervention, the term ‘conservative welfare states’ seems somewhat of an anomaly. Nonetheless, there are definite examples of conservative states that not only refrain from fighting the welfare state but actually encourage the dependence of citizens on the government. This can be traced back to the Bismarckian ‘corporatist’ system of 19th century Germany, in which it was seen as in the interests of the state to look after the welfare of its citizens. This type of welfare state (in its extreme form) is less about reducing inequality and improving citizens lives than it is maintaining the status quo – a hierarchical system based on a culture of dependence (Esping-Anderson, 1990). Conservative welfare states are often religious and/or nationalist in nature, with a strong emphasis on family values. Epitomising such characteristics is arguably George Bush’s current reign. Despite initial cuts in public expenditure, government spending has actually increased faster under Bush than it did under Bill Clinton, with an increase of almost 33%. The religious aspect of Bush’s conservative system is illustrated with reference to his 2001 pledge to give billions of dollars to faith-based charities. Accepting the inevitability of ‘big government’ (and thus the end of Conservative emphasis on cutting spending), the republican government under Bush has prioritised public spending partly according to religious preferences. Therefore, a ‘conservative’ welfare state is one which uses welfare as a control mechanism, to advance a particular way of thinking – for instance religion, nationalism – on its citizens. What impact has social policy in Britain had on minority ethnic groups? One of the greatest challenges for social policy in Britain has been to encompass minority ethnic groups, and in many ways it has failed to achieve this. Bochel points out that for many years social policy has been reluctant to recognize ethnic diversity, intending to be universal in character, so the issue of race has long been overlooked. This has had a significant impact on minority ethnic groups as the discrimination that they most definitely suffer in the labour market and in the community has not been properly addressed. Research has shown that men and women from ethnic minority groups are twice as likely to be unemployed as white Britons, and other social indicators echo this pattern. Ethnic minorities are also more likely to undertake low-paid, low-skilled work, and the vicious circle that stems from this – inferior housing, poorer living standards, and substandard schools in deprived areas – is actually partly caused by the welfare state system, which instituti onalises this discrimination. The unique problems faced by ethnic minorities must be addressed individually, and until recently social policy has failed to do this. Furthermore, the emphasis on tackling crime that has underpinned New Labour’s social policy and that of the previous Conservative governments has impacted on ethnic minorities due to the often discriminatory nature of initiatives to cut crime. The ‘stop and search’ programme is unfairly targeted toward black youths, to the extent that many believe being black is tantamount to a social problem (McGhee, 2005). Such flaws in British social policy have undoubtedly contributed to a growing sense of isolation amongst ethnic minority groups, and thus it could be argued that social policy is often more harmful than beneficial. What have been the most significant changes in the size and use of public social expenditure in the UK in the past 30 years? The 1970s certainly marked a watershed in British history with regard to the welfare state; however, to claim that the past 30 years has witnessed a roll-back of the state and a decline in public spending is at best too simplistic and at worst incorrect. In fact, research has shown that from the late 1970s, public spending as a proportion of GDP has remained fairly stable. Thatcher certainly espoused the merits of small government and individualism and bemoaned the high levels of government spending associated with the economic crises of the 1970s, but the welfare state had become entrenched in British society, practically to the point of no return. There have, though, been significant changes in the use of public spending, as governments have been forced to re-prioritise spending (Alcock et al). For example, spending on education has increased in the past 30 years, whereas the Conservative and New Labour governments have attempted to tighten their budgets in the area of income suppo rt through an increase in means testing for benefits. NHS spending has also increased significantly under Labour following the 1999 Comprehensive Spending Review, by approximately 4.7% annually (Alcock et al). Ultimately, governments in the past 30 years have strived to improve the efficiency of public services, and this has accounted for the changes in the use of public social expenditure. What was distinctive about the ‘classic welfare state’ in Britain from the 1940s to the 1970s? Although it is important not to overlook the pre-1940 foundations upon which the welfare state was built, one cannot deny that the concept of the welfare state was most fully realized in Britain between 1940 and 1970. Building on the strong sense of collectivism that characterized the war years, the public and the government alike reached the consensus that state intervention was necessary to ensure that Britain would meet its full economic potential. It is widely regarded that the subsequent policies stemmed from a combination of the economic philosophy of John Maynard Keynes and the social philosophy of William Beveridge. The fact that a basic framework of social policy emerged for the first time was distinctive because it complemented the political and economic rights afforded to citizens from the turn of the century. Moreover, it represented the beginning of a rights-based citizenship in Britain (Alcock et al). It was also effectively the first time since the development of polit ical parties that the common good of the nation prevailed over partisan differences. Asa Briggs’ classic essay identified three principal elements of the welfare state which were distinctive from the pre-war period. The aim was to ensure the guarantee of minimum standards (including income), social protection by the state at times of need and the provision of services at a maximum level (Briggs, 1985). Another distinctive factor was that this protection was to be universal – unlike the poor laws of the Victorian times, access to welfare was to be ‘free at the point of delivery’ for all, without the stigma previously attached to welfare support. Of course, the ideal of the welfare state was never truly realized and disagreements regarding policy were common, but the consensus that emerged from the Second World War undoubtedly marked a major turning point in British history regarding the development of social policy. References Alcock, C. Introducing Social Policy, Harlow: Pearson Prentice Hall, 2004. Bochel, H. Social Policy: Issues and Development, Oxford University Press, 2005 Briggs, A. The Collected Essays of Asa Briggs, Harvester Press, 1985 Esping-Anderson, G. The Three Worlds of Welfare Capitalism, Cambridge, 1990 McGhee, D. Intolerant Britain, Open University Press, 2005

the new guinea cargo plane cult from a socialogicle perspective :: essays research papers

The New Guinea cargo plane cult from a functionalist perspective stresses that the un-industrialization of the cult is due to the developed world not sharing technological advances with the tribe (cult). The tribe leader’s ability to explain the purpose of the cargo planes and the tribe’s inability to succeed with riches like that of the white man had a large affect on the tribe’s belief system. The tribes simple way of life was disturbed by the discovery of cargo planes in the sky, shocking whatever beliefs the tribe had prior to that discovery. It was the conclusion of the leaders or elders of the community that the planes where gifts from there ancestors and that their inability to succeed like other cultures was do to the white man coxing the plane to land in their fields, therefore stealing the riches that the cults ancestors sent to them. The manifest function of the leaders needing to explain what was happening was do to the culture shock the tribe received when the first saw the planes, while however the latent function of the of this was to keep the tribe unified through ignorance. It was the only way to keep a small community of confused people together do to the fact that people do not like to be separated from the people whom they’ve become familiar with. Though the manifest functions of adoring the cargo planes proves to be a shift of blame from the tribe leaders to the white man, the latent function has proved to unify the tribe in faith and in their daily walk of life. Solidarity is their shining light of hope in a world that has left them, however to analyze a group of people from a sociological perspective one must provide more than one perspective. Karl Marx developed the conflict theory and concluded that â€Å"the key to human history is class struggle. In every society, some small group controls the means of production and exploits those who are not in control (Henslin,2004 pg.15)†. According to Karl Marx â€Å"authority that people consider legitimate permeates society on every level.† People whom are in positions of authority will always try to enforce conformity within a community. In the case of the cargo plane cult the people of the community consider the priest as their legitimate authority, authorities that have come to realization that the discovery of the planes questions the knowledge of the priest and could in fact end their position as leaders in their community.

Critical Analysis of Oleanna :: essays papers

Critical Analysis of Oleanna The most straight forward gender conflict in the movie Oleanna is that between the Professor and the student. She accuses him of sexual harassment. He denies it and they go before the Tenure Committee who find him guilty. The question at hand is what is sexual harassment? Must the harasser intend to harass? When a student would ask Socrates to answer a question, Socrates would ask them to define their terms. He would continue to ask the student to clarify until finally the student would realize the answer to the question. In this case the question that may have been put to Socrates is "Can a person, man or woman, commit sexual harassment on accident?". The answer from this ugly old man would be "What is sexual harassment?" It is physical advancement, sexist or sexual remarks, even pornographic material, that someone finds offensive and threatening. The Professor in Oleanna sexually harasses the student by this definition. This first part of sexual harassment, that someone must find the activity personally offensive, is met without a doubt. Why? Oleanna says she is offended by his remarks. Only she can know for sure how she feels. The second part of sexual harassment, that the person must be threatened, is harder to prove than for her to just say she was threatened. Oleanna says in her claim that the professor referred to female students as "darlin’" and other such terms of endearment. Why would she feel more threatened than the other women in her class? In defense of the professor it must be understood that he only intended to help Oleanna. He slipped across the line of what is proper behavior. He went from being a teacher to wanting to be a father figure. It is sad but at some point a person must draw a line and realize what they can and cannot accomplish. Another question that pertains to the guilt or innocence of the Professor is a concern for the Bill of Rights.

Science of Flavors :: essays research papers

Abstract:  Ã‚  Ã‚  Ã‚  Ã‚  The flavor of food is what compels us to eat certain items. The taste sensations of different food combinations are at time mesmerizing. The restaurant industry has long been based on tending to the need of the consumer, feeding them good food. As economic times change, there are more appearances of chain casual dining restaurants. Consequently, the change brought a need of consistency of food products. Food science is a field where the study of people and food. The field has been contributing immensely to the successful expansion of the chain restaurant industry. The science of flavor has proven to be extremely marketable and flavorful. Science of Flavors And the Restaurant Industry   Ã‚  Ã‚  Ã‚  Ã‚  The restaurant industry has long been established on the service of good food. Stand alone restaurants bringing the fine and new flavorful cuisines are very hard to come by nowadays. The massive trend of chain casual dining restaurants is in effect, and it does not seem to be slowing down. Since the chain system of restaurants works on brand recognition there is a standard system for every aspect of the restaurants niche that each establishment must follow. In addition, since these casual dining establishments work on a volume base commission, they need to produce good food, fast; furthermore, each dish needs to be the same every time. The consistency of the food throughout every chain establishment produces a problem in the casual dining nation, which is why all the franchises are turning to the science of food; in other words, food science. Food science has been producing phenomenal feats throughout the restaurant industry. The study of food and people’s perception of flavors has proven to be very marketable throughout the casual dining sector. The Science of Flavors First and foremost an diminutive understanding of flavor is necessary. Flavor is a complex mixture of sensory input of the food being eaten. The composed sensory input is: taste (gustation); smell (olfaction); tactile sensations; and visual sensations. Although people may use the word â€Å"taste† to mean â€Å"flavors† in the strict sense it is applicable only to the sensation arising from specialized taste cells in the mouth. Those taste cells are the taste detectors distributed all throughout the tongue. The taste detectors are specialized configurations commonly referred to as taste buds. (Margolskee, Smith 2001) Usually the first step in food consumption and much of food’s flavor is perceived through the olfacotory impression on the mind.